市监企注〔2018〕1 号

各省、自治区、直辖市工商行政管理局、市场监督管理部门：根据《国务院关于印发“十三五”市场监管规划的通知》

（国发〔2017〕6号）和《工商总局关于提高登记效率积极推进企业名称登记管理改革的意见》（工商企注字〔2017〕54号）文件要求，为进一步推进企业名称核准制度改革，扩大企业名称自主申报改革试点范围，压缩企业开办时间，优化企业登记便利化服务水平，现就有关事项通知如下：

一、主要内容

坚持自主便捷、统一规范、公开透明原则，创新登记方式，简化登记流程，赋予企业名称自主权利，规范名称登记管理程序，提高企业名称登记效率。

（一）简化企业名称登记程序。企业登记机关开放企业名称数据库，为社会提供企业名称的查询、比对服务。加大企业名称自主申报的行政指导力度，除涉及前置审批事项或者企业名称核准与企业设立登记不在同一机关的以外，企业名称不再实行预先核准，申请人可以在办理企业登记时，以自主申报的企业名称一并申请。

（二）建立名称自主申报系统。落实企业名称禁限用规则和相同相近比对规则，对申请的名称与在先登记名称相同以及属于禁用范围的，系统不予通过；对涉及相关情形限用内容的，系统提示申请人需提供有关证明或者授权文件方可通过；对与在先登记名称近似的，提示申请人存在的侵权风险。强化企业名称自主申报的主体责任，企业应当承诺自行承担相关法律责任。

（三）加强企业名称登记规范。公开企业名称自主申报的条件、程序、期限和审查要求，规范适用范围和登记材料。以自主申报的企业名称办理登记的，企业登记机关审核发现有违反禁用规则、公序良俗和诚信原则等情形的，应当不予登记。完善自主申报企业名称纠错机制，对已登记注册的企业名称在使用中被认定为不适宜的，企业登记机关应当责令企业限期变更名称。

（四）建立企业名称争议处理机制。进一步明晰企业名称使用过程中的法律关系，快速处理企业名称争议。对企业在经营活动中滥用名称权利，与其他企业名称之间发生的争议，由企业名称核准机关处理；与他人有一定影响的商标等其他商业标识之间的争议，依据《反不正当竞争法》处理。

（五）加强企业名称事后监管。人民法院或者有关行政机关依法作出责令企业限期纠正或者停止使用企业名称的，企业逾期未提出变更申请，企业登记机关应当在国家企业信用信息公示系统中以统一社会信用代码代替该企业名称，并向社会公示。

二、试点范围

各省、自治区、直辖市工商和市场监管部门应当依据国务院《“十三五”市场监管规划》和本通知要求，结合本地经济发展和市场监管环境，选择两个以上地市，在省级工商和市场监管部门的统一规范指导下，开展企业名称自主申报改革试点。2018年6月底前，制定实施方案并报经国家市场监督管理总局批准。有条件的省份，2018年9月底前，在辖区一半以上地区开展改革试点。

三、工作要求

（一）加强组织保障。加强对企业名称改革试点工作的组织领导和统筹协调，认真制定试点实施方案和配套规则，做好建章立制、健全机构、人员配备等保障工作，明确职责分工，确保改革各项工作有序开展。

（二）完善信息系统建设。在企业名称登记管理改革试点工作实施前，做好系统开发和改造工作，推进系统在一定范围的统一性，提高系统智能化、自动化水平，加强动态维护和管理，保障相关工作顺利推进。

（三）加强宣传培训。通过多种方式进行企业名称登记管理改革试点政策的宣传解读，倡导企业遵守公序良俗和诚信原则。强化业务培训，保证企业名称登记人员的专业性和稳定性。

各地工商和市场监管部门要加强对企业名称自主申报改革试点的跟踪调查，注重研究新情况、解决新问题、总结新经验，试点中遇到的重大问题要及时向国家市场监督管理总局报告。

              国家市场监督管理总局办公厅

             （工商总局办公厅代章）

         2018年3月30日

Notice of General Office of State Administration for Market Supervision and Management on Promoting the Pilot Work of Autonomous Application for Enterprise Names

(Shi Jian Qi Zhu [2018] No.1)

To the administrations for industry and commerce and market regulatory departments of all provinces, autonomous regions, municipalities directly under the Central Government,

In accordance with the requirements of the Notice of the State Council on Issuing the Plan for Market Regulation during the 13th Five-Year Plan Period (No. 6 [2017] of the State Council) and the Opinions of State Administration for Industry and Commerce on Improve Registration Efficiency and Actively Promoting Enterprise Name Registration Management Reform (No. 54 [2017] Industry and Commerce Enterprise Registration), the relevant issues are notified as follows, in order to further promote the institutional reform on enterprise name approval, expand the pilot scope of autonomous enterprise name application, reduce enterprise incorporation time and better facilitate enterprise registration services:

I. Main Content 

Innovate registration methods, simplify registration process,  grant the right to enterprises to independently choose their own names, regulate name registration management procedure and improve enterprise name registration efficiency based on the principles of autonomous convenience, unified normalization, openness and transparency.

(I) Simplify enterprise name registration procedure. Enterprise registration authorities shall open enterprise name databases for the public to search and compare enterprise names. Strengthen the administrative guidance for autonomous application for enterprise names. Enterprise names needn’t go through the pre-approval procedure except for pre-approval items or enterprise name approval and enterprise incorporation registration not processed by the same administration. Enterprises could autonomously apply for their names while going through enterprise incorporation registration.

(II) Establish autonomous application system for enterprise names. Implement the rules for prohibited enterprise names and similar name comparison. The system will disapprove the applied names that have been registered or prohibited names; the system will advise applicants of required documents and only approve the applicants with related certificates or authorization documents submitted in case of prohibited names; and the system will advise the applicants of infringement risks in case the name is similar to registered names. Strengthen the body responsibilities of autonomous enterprise name application. Enterprises shall promise to bear all related legal liabilities.  

(III) Strengthen the normalization of enterprise name registration. Disclose conditions, procedure, term and review requirements for autonomous application for enterprise names, as well as the application scope of regulations and registration documents. For autonomous application for enterprise names, the enterprise registration authorities will not register the names that are found against the prohibition rules, public order, good customs of society and credibility principles. Improve the correction mechanism of autonomous application for enterprise names. Enterprise registration authorities shall ask enterprises to change names within the specific timeframe, if they find any inappropriately registered enterprise names.

(IV) Establish the mechanism for resolving enterprise name disputes. Further clarify the legal relationship in the process of enterprise name usage and quickly resolve enterprise name disputes. The enterprise name approval administration will deal with enterprises that abuse the enterprise name in the operating activities and any other disputes related to enterprise names. Disputes related to trademarks that influence others and other commercial trademark disputes shall be resolved subject to the Anti-unfair Competition Law.

(V) Strengthen the post-supervision of enterprise name registration. If the people’s court or related administrations order enterprises to correct or stop using their enterprise name and enterprises fail to apply for name change within the deadline, enterprise registration authorities shall replace such enterprise name with unified social credit code in the National Enterprise Credit Information Publicity System and announce the results publicly.

II. Pilot scope

The administrations for industry and commerce and market regulatory departments of all provinces, autonomous regions and municipalities directly under the Central Government shall select more than two cities to carry out pilot autonomous application for enterprise names under the unified guidance of provincial administrations for industry and commerce and market regulatory departments, pursuant to the “13th Five-Year Plan of the State Council for Market Supervision” and requirements of this Notice. By the end of June 2018, formulate the implementation plan and submit it to the State Administration for Market Supervision and Management for approval. For qualified provinces, they shall carry out the pilot reform in more than 50% of areas under their jurisdiction by the end of September 2018.

III. Working Requirements

(I) Strengthen organizational guarantee. Strengthen the organizational leadership and unified coordination of pilot enterprise name reform, carefully draft the pilot implementation plan and supporting rules, carry out safeguarding work such as establishing rules, improving the organization and staffing, clarify the division of responsibilities and ensure all reform tasks to be carried out orderly.

(II) Improve information system. Before implementing the pilot reform of enterprise name registration management, better carry out system development and renovation, improve the system consistency in certain scope, improve system intelligence and automation level, strengthen dynamic maintenance and management, and ensure related work to be implemented smoothly.

(III) Strengthen the promotion and training. Promote and interpret the pilot reform policies on enterprise name registration management, advocate enterprises to maintain public order and good customs of society and adopt the credibility principles. Strengthen business training and ensure the professionalism and stability of personnel who are engaged in enterprise name registration.

The administrations for industry and commerce and market regulatory departments of all regions shall strengthen monitoring survey of pilot reform for autonomous application for enterprise names, focus on finding new situation, solving new problems and summarizing new experience. They shall report major problems occurred in the pilot work to the State Administration for Market Supervision and Management in a timely manner.

General Office of State Administration for Market Supervision and Management

     (Sealed by State Administration for Industry and Commerce)

            March 30, 2018